Nobody likes a 'puff' dressed up as a story. In the UK the dominant force in mass market news broadcasting is the BBC. They are a non commercial organisation and every journalist/ manufacturer/ supervisor there has been bollocked for writing a 'puff' by mishap. They are not going to do it again.Then the news media spends the coming weeks advising u
Have you ever questioned how the fortune 500 usage direct action marketing? Today's interview is with the Chief Marketing Officer of Finest Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual advertising spend at his disposal. Most of their marketing online is direct reaction driven. But one of the truly fascinating things from the ca
There is a misunderstanding relating to renewable resource and solar energy that needs to be cleared up. Renewable resource implies to utilize a renewable energy source - such as corn or soy or algae - to produce power. We can turn algae into a bio - fuel which, when burned, will develop energy to generate power. And when we run out of algae, we ca
So, if you're not going to listen to the afraid sheep, the masses, or the mass media (and the mass media are for the masses by the way), who are you going to listen to? Well, I know you're never going to be the masses because you have actually marked yourself out as a remarkable individual by reading this article, so here's a huge trick for you, de
A few instances of media include magazines, tv programmes and books. At the moment, there are many different networks and frameworks that are used daily to access information. One of these structures could be popularly known as the media. The media is actually a framework that enables information to be shared. The thought of media changed notably